My, my, the American landscape has certainly changed from the Cleaver days. Did you know, for example, that:

• Hispanics now control more disposable personal income than any other U.S. minority group.
• Hispanic purchasing power surged to $870 billion in 2008, according to a recent Research and Markets report. 
• The Hispanic purchasing power is expected to reach $1.3 trillion by 2015.

In addition, studies have shown the Hispanic consumer:

• is more brand loyal than the average consumer;
• interacts and purchases more on-line than most consumers;
• is more inclined to actually read direct mail; and
• is more receptive to Spanish-language content than strictly English.

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"Spanish for the US: What flavor do we want?" 

This said, let’s be clear. Syntes is not a marketing or advertising agency. We do not create new marketing concepts or create fancy new ads from scratch. This is a job for the wonderfully creative powers of marketing agencies.

But what Syntes can offer, might actually fit your bill even better.

As a Hispanic-owned translation and transcreation firm, Syntes Language Group understands the different language variations, cultural points of reference, countries of origin, as well as the various levels of acculturation that need to be taken into account. We take your existing English content and ideas, and successfully adapt them to your targeted US Hispanic audience. And we do this at a fraction of the cost typically incurred by starting new campaigns from scratch.

So how does this benefit you? If you are a:

• end client trying to penetrate the US Hispanic market for the first time, we provide an entry point into this new segment at a lower financial risk;
• general-market marketing agency, we provide the additional linguistic and cultural knowledge to enhance your creative process without the additional overhead;
• Hispanic marketing agency, we provide additional linguistic resources to assist your current infrastructure when the quantity of projects exceeds its capacity, or when specific industry knowledge is required.

Whether we create Spanish copy or localize from an English original, your customers will feel like you are truly communicating with them in their own language.

Learn more: "Spanish for the US: What flavor do we want?"
Written by our own Beatriz Bonnet for Multilingual Magazine, this 2-page article is packed full of useful information to consider when embarking on a new Hispanic audience outreach.
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