

The Art of Balancing Style and Substance
Why does style matter in translation? Striking a balance between substance and style, considering both what is said and how it is said, can make all the difference in ensuring that your messaging is consistent, effective, and meets the needs of your target audience no matter what the language. It is essential to be clear and consistent when working with a language services provider (LSP) regarding style preferences and specifications. Lets look at factors that affect style or