Localization: What, Who, Where, When, Why?
Localization is the language services industry’s dark horse. But what exactly is it, and is it right for your business? Don’t worry, you...
Marketing and Transcreation: Share Your Message Worldwide
Many factors contribute to the success of marketing content, but does your message translate between languages? SEO and keywords won’t save
Consumer Marketing Strategy & Content Localization Over the Years
Content localization has become even more relevant in the past decade than ever before due to marketing strategy changing to be more...
Language Dos and Dont's to Support Global Expansion
Global expansion depends on specific expertise in many areas: international business, law, tax codes, finance, marketing and much more.
5 Tips for Global Content Strategy
Where does translation fit into your workflow? If it’s tacked on the end or floating on its own somewhere off of the critical path, you migh
