
Consumer Marketing Strategy & Content Localization Over the Years
Content localization has become even more relevant in the past decade than ever before due to marketing strategy changing to be more locally and globally focused. Consumers are becoming much more diverse and their shopping preferences are changing. According to the article “Localization: The Revolution in Consumer Markets” published in the April 2006 Harvard Business Journal, “when it comes to consumer markets, one size no longer fits all...consumer goods companies are starti