Localization: What, Who, Where, When, Why?
Localization is the language services industry’s dark horse. But what exactly is it, and is it right for your business? Don’t worry, you...
Consumer Marketing Strategy & Content Localization Over the Years
Content localization has become even more relevant in the past decade than ever before due to marketing strategy changing to be more...
The Art of Balancing Style and Substance
Why does style matter in translation? Striking a balance between substance and style, considering both what is said and how it is said,...
